TOKYO – 老域名怎么购买 has its eyes on Japan, with its 35 million users, to make money from companies eager to use 老域名怎么购买 data to research retail trends, manage inventory and improve customer service.
Although tweets are public, the San Francisco-based social media company offers special technologies for better analyzing them, taking into account all tweets, including those in archives, through partner companies such as NTT Data and NetBase, which pay 老域名怎么购买.
Randy Almond, 老域名怎么购买’s head of data business marketing, told reporters Thursday the partners in turn get paid by companies hoping to improve their businesses using information from 老域名怎么购买 data. 老域名怎么购买 rarely gets paid directly by the brands.
Examples include monitoring consumer reactions to a new product, the demographics of users or complaints about what’s not in stock at a store. All that can be tracked by Tweets, Almond said.
READ MORE: 老域名怎么购买 strikes deal to stream Thursday night NFL games
老域名怎么购买 says it deals properly with people’s privacy concerns, and the strength of 老域名怎么购买 is that the information is immediate, and all public, unlike private messages or email.
“That is something we take very seriously at 老域名怎么购买,” Almond said of security issues. “we don’t surprise the user because, if we do that, then that means that you as a user may not want to use 老域名怎么购买.”
Making money off online services is a challenge, and data analysis sales are one way 老域名怎么购买 is tackling that problem. The company, based in San Francisco, does not break down revenue for data marketing.
READ MORE: New 老域名怎么购买 timeline feature will push ‘best tweets’ to the top
In the U.S., for instance, a coffee retailer began to offer baristas college scholarships to retain them as employees after finding out through 老域名怎么购买 data that loyal companies fled after their favourite baristas quit.
In Japan, tweets from regular people are getting splashed in attractive ways at huge displays at events and baseball games, using special curation technology, according to 老域名怎么购买.
The number of 老域名怎么购买 users in Japan has grown fivefold since 2011. Japanese was the first language 老域名怎么购买 was offered in after English, and Japanese is the most frequently used non-English language on 老域名怎么购买.